We are Tom and K, the owners of Beautonomy. We wanted to write a letter to engage our community on an issue that is important to us.

Racism is Real.

The tragic death of George Floyd and the Black Lives Matter movement that followed, mean that we have reflected on our responsibilities as business owners, to engage our community, including you, on the issue of racism. We are a mixed-race family and the fact that racism is real is not new to us. But we can no longer box the issue as ‘personal’. In order to tackle discrimination, we, like many others now feel the need to contribute more actively and take the conversation public.

What are we doing?.

To support the BLM movement, we will be making monthly donations to two charities (details below) working towards ending racial injustice against black people. We are holding ourselves and our company to account on the importance of moving from being against racism to being consistently ’anti-racist’. This means actually speaking-up when we see injustice even when it is uncomfortable to do so. We are also setting up a paid internship for a member of our local community (London, uk), who is black.

What can you do?.

We encourage you to do the same! Challenge. Donate. Speak Up. We know that many of you will already be engaged with this issue, but for those who are not, please be brave, and join us by choosing to be “anti-racist” instead of ‘not racist’. For more information on what you can do to support racial injustice and for resources to educate yourself on these issues, visit the Black Lives Matter website: and consider making a donation.

Charity Details.

There are many organizations fighting for racial justice, our chosen charities are below. Together we can make the world a better place.

The NAACP Legal Defense and Educational Fund (USA)

 America’s premier legal organization fighting for racial justice.

The Stephen Lawrence Charitable Trust (UK)

Supporting young people to transform their lives by overcoming disadvantage and discrimination and campaigns for fairness and justice, ensuring the lessons learnt from Stephen Lawrence’s murder are acted upon.