Powder to the people

Get involved with our beaut shades of high pigment, creamy eyeshadows. Add your highlighter, bronzer, blusher and eyebrow powder and then get creative by designing your own packaging.

CRUELTY FREE

VEGAN

PARABEN FREE

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Do you want to see what's going down in beauton-town? We've got you. Go on, have a peek at our latest and greatest shades.

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Eyeshadows

It's simple! Pick from over 30 shades of our high pigment, creamy eyeshadows.

Brights

Light up the room with our colour rich shadows and get show-stopping results every time.

Neutrals

Super soft and natural neutral, these shades are a must have for all makeup collections.

Pastels

Creamy and cool, our pastel eyeshadows are right at the top of the shade game. Jump right in, everyone’s welcome.

Bolds

Go bold or go home. Minimal effort equals maximum impact, but that little secret stays between us.

Face

Let's face it we aren't just about eyes. We also make pretty fabulous face products, if we do say so ourselves.

Bronzer

Blusher

Highlighter

#Trending Now

So hot right now. Here's what the #beautonarmy are wearing all day, everyday.

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B(uild)YOP

Don't just follow the crowd, create your own palette.