Silence = Death Pride Palette


This is the Silence = Death Pride Palette!

The Silence = Death Project, founded by Avram Finkelstein and others in 1987 to raise awareness during the AIDs epidemic. The group originally started as an AIDs support group, which quickly became political. ⁠⁠
Finkelstein knew that posters were often used to raise awareness in political campaigns, so the pink triangle and its corresponding slogan, Silence = Death, were printed on posters around New York City to raise awareness in the midst of the AIDs epidemic.⁠⁠
The slogan was cryptic but had two main messages: to prompt the LGBTQ+ community to organize politically around AIDS, and to imply to anyone outside the community that serious action was being taken.⁠⁠
There’s too much history here to put in our caption – but we hope to have given you a brief insight into the importance of this campaign. What do you know about the symbol? ⁠⁠


We will be donating 25% of our Pride palette sales to Community Southwark, who support charities, community groups and individuals through capacity building, volunteering and social action.

Here are a list LGBTQ+ organisations that they support in the area local to Beautonomy HQ!

  • Paraben free
  • Cruelty free

Shipping Policy


$12 US Economy Delivery (2 weeks due to Covid-19)

$20 US Express Delivery (2-4 days)

**Please note we are unable to deliver to PO Boxes

***As all orders are currently shipped from London, you may be subject to additional import fees upon delivery.